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Pernod Ricard vodka brand Luksusowa launches comedy 'Man's Guide To...
Pernod Ricard potato vodka brand Luksusowa has launched a new website offering 'The Man's Guide To Maliness'. The site was created by AnalogFolk and aimed to target the brand's male market and counter...
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Advertising Association "pleased to see Government recognising our positive...
The Advertising Association has told The Drum it is “pleased to see the Government recognising our positive efforts” following the release of a progress report on the Recommendations of the...
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The Drum daily jobs round-up: The Mob Film Company, de Winter Marketing, The...
Today's jobs round-up brings roles for a TV commercial produce, a PR account manager, a digital media assistant, a partnership and digital manager and a head of 3D. The Mob Film Company is looking for...
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Stephen Waddington voted in as next CIPR president
The Chartered Institute of Public Relations (CIPR) has today announced that Stephen Waddington, European digital and social media director at Ketchum, as President elect. Waddington, who will take up...
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Accor Hotels executive caught blasting other hotels and praising his own on...
Peter Hook, a communications manager with Accor Hotels in Asia and the Pacific, has been caught posting a series of boastful reviews on TripAdvisor for his own hotel group, while leaving critical...
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Ad of the Day: Vodafone - 'Lake'
We're all slaves to our phones these days, aren't we? We find ourselves checking them endlessly to see whether we've been messaged, tagged or tweeted... occasionally we even find ourselves wondering...
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PhotoBox launches new international campaign for Father’s Day
PhotoBox, the online personalised product company, has launched its most expansive seasonal TV ad campaign to coincide with Father’s Day, airing in both the UK and France. The 20 second advert,...
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The Sun leads the Big Tweet For Missing Children campaign
The Sun is supporting charity Missing People by taking part in the Big Tweet for Missing Children today, Saturday 25 May 2013. As part of the online 24 hour search, Missing People tweet an appeal for...
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JELL-O tries to transform ‘#FML’ into something more positive with new...
JELL-O, the American snack brand, has launched a new campaign aimed at turning the negative ‘FML’ abbreviation into something more positive – Fun My Life. Supported by a digital ad campaign and...
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Guardian Media Group announces two appointments to its board
Ronan Dunne, CEO of Telefónica UK, and John Paton, CEO of Digital First Media, have been appointed as non-executive directors by Guardian Media Group. Dunne has been CEO of Telefónica UK and a member...
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Facebook meets marketing heads from Unilever, EE and Tesco to pitch benefits...
Facebook executives met with advertising heads from Unilvever, EE, Barclays and Tesco as well as a host of other media agencies last week in a bid to show how its advertising products can lead to...
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Amazon launches Kindle Worlds allowing authors to publish fan fiction
Amazon has launched Kindle Worlds, allowing fans to publish and earn money from fan fiction inspired by popular books, shows, movies, comics, music, and games. Amazon said in the announcement: “With...
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Affiliate trends round-up: mobile opportunities and market disrupters
As the performance industry continues to grow, more and more brands are waking up to the power of affiliate marketing. The Drum’s Jessica Davies dissects the key trends. Described by some as the...
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Following Woolwich attack Theresa May signal revival of Communications Data...
The terrorist attack in Woolwich seems to have reignited the Conservative Party’s desire to introduce the controversial Communications Data Act which they claim could have helped prevent the...
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Seeing Google differently: We have the opportunity to change the world, says...
Interview by Dave BirssWords by Angela Haggerty Digital technology has put advertising in its strongest ever position to change the world, according to Patrick Collister, the new head of design at...
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Sky Android apps hacked by Syrian Electronic Army
Several Android apps for Sky, including Sky News, Sky Sports and Sky+ were hacked into over the weekend by the Syrian Electronic Army. The Google Play download pages for the Sky Go, Sky+, Sky WiFi,...
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National Readership Survey appoints David Hart as research manager
The National Readership Survey Ltd (NRS) has appointed David Hart, previously senior insight executive at IPC Media, as its new research manager. Hart will work with IPSOS Mori and RSMB, research...
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Forever Ink looks to create buzz with Digital Cinema Media
Tattoo care brand Forever Ink has launched its first ever cinema campaign with Digital Cinema Media (DCM). The campaign, which will run until 6 June, will be headed by cinema and will also include...
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WPP expected to avoid shareholder pay revolt
WPP looks set to avoid the shareholder pay revolt it faced last year over the pay of Sir Martin Sorrell, as two key shareholder advisory bodies have decided not to oppose WPP's remuneration report....
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Brand Beckham's future: INITIALS CEO Jamie Matthews talks David Beckham's...
One of the 21st century’s greatest marketing stories, Brand Beckham, reached a crossroads this month with the announcement by David Beckham that he was to retire from professional football. Beckham's...
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