New appliance range Sage by Heston Blumenthal has appointed MBA to handle its UK advertising account.
The independent agency, which won the business following a pitch, will focus on creating communications with an emphasis on digital, social media and web content.
Tim Hossack, managing director of Sage appliances, said: “We were impressed with the creative talent within MBA, as well as their ability to execute campaigns and deliver results. Their team is very much an extension of our in-house operation and we will work in collaboration with them."
The range includes tea makers, coffee machines, blenders and juicers.