Luxury yacht manufacturer Sunseeker International has employed McCann PR Birmingham to its international account.
The agency is now tasked with managing the brand’s social media platforms as well as working to maximise Sunseeker’s presence in traditional media. McCann PR is also set to provide international event support at key industry shows including China’s Hainan Rendez-Vous and the Miami International Boat Show.
“We were impressed by McCann PR’s levels of expertise and professionalism. They demonstrated their understanding of social media and recognise the huge opportunity to grow our brand’s influence. From dedicated support at high profile events to driving social engagement and keeping our website news current, the McCann team have shown that they understand our brand’s challenges and have translated these into strategies to move Sunseeker forward,” said Gemma Marsh at Sunseeker.
Since its appointment McCann has already taken steps to drive brand engagement through social media, with engaging content aligned with fresh lifestyle photography to attract fans from the UK and US to China and Dubai.
McCann PR MD, Christine Arthur, added: “We are absolutely delighted to welcome such a prestigious brand as Sunseeker to our international portfolio.”
The PR appointment now sees McCann providing a fully integrated service for Sunseeker, which includes creative, media, digital, and CRM locally, nationally and internationally.