The Guardian is moving its domain from co.uk to .com, to mark the digital first strategy and the worldwide growth of the brand.
The move will see the various Guardian websites in the UK and US become streamlined.
Tanya Cordrey, Guardian News & Media's chief digital officer, revealed the change in a blog, saying: “Our audience is no longer primarily in the UK. Every month, our online content is accessed from almost every country around the world. In fact, UK users now represent just a third of our total audience.
“This may be a small URL change but it marks a big step for the Guardian and reflects our evolution from a much-respected national print newspaper based only in the UK – reaching hundreds of thousands of people once a day – to a leading global news and media brand, with offices around the world, and an ever-growing worldwide audience accessing Guardian journalism every minute of every day.”
This comes as yesterday’s ABCs found the site reach 470 million page views.