Huggies Pull-Ups manufacturer Kimberly-Clark has revealed a new TV advertisement to coincide with the launch of its latest campaign encouraging parents to use Pull-Ups to potty train their kids.
The 30” creative will be live for six weeks and shows children graduating to become ‘big kids’ after completing their potty training journey.
The advertisement aims to highlight the functional benefits of the brand as well as its wetness indicator which can help young children understand the difference between wet and dry.
Of the advertisement, Huggies UK brand manager Sarah Gamble, commented: “The theme of the advert is about educating parents and helping them understand that Huggies Pull-Ups are not the same as nappy pants on the market.
"The graduation theme clearly demonstrates how choosing Pull-Ups can help children graduate to big kid underwear and move confidently through the potty training process.”
The TV activity will be supported by an integrated campaign including print, digital and PR media following substantial investment from Kimberly-Clark for 2013.