Clik here to view.
RTÉ Ireland and Axiom Media announce UK sales partnership
Irish commercial and public service media organisation RTÉ has joined forces with London-based media sales house Axiom in a joint partnership which aims to develop media agency and advertiser...
View ArticleClik here to view.
Torque appoints Brand8 PR following three-way pitch
Torque, an end-to-end international logistics service provider, has appointed Brand8 PR to handle its reputation amongst existing and potential clients, employees and suppliers. Torque PR, whose...
View ArticleClik here to view.
FBrape campaign hits 50,000 tweets and 4,500 emails as brands including...
The FBrape campaign, which launched a week ago demanding ‘swift, comprehensive and effective action addressing the representation of rape and domestic violence on Facebook’ has now received over...
View ArticleClik here to view.
Fresh Pak Chilled Foods work with Coley Porter Bell on The Hungry Wolf deli...
Fresh Pak Chilled Foods has unveiled The Hungry Wolf its first branded product with name, branding and packaging created by Coley Porter Bell. The Hungry Wolf deli fillers hope to open up a new...
View ArticleClik here to view.
BINTM judges Danni Minogue and Elle McPherson launch Insta-model competition
Dannii Minogue has this week launched Insta-Model – a competition to turn fans in to models in an instant – to promote the latest series of Britain & Ireland’s Next Top Model on Sky Living....
View ArticleClik here to view.
ComScore and UKOM accelerate launch of tablet audience data by five months
ComScore and the UK Online Measurement company (UKOM) are to release their first set of tablet audience data five months ahead of schedule. The companies will release the first wave of...
View ArticleClik here to view.
The Woolwich murder front pages - did the British papers get it right? Vote...
The coverage of the brutal murder of Drummer Lee Rigby in Woolwich opened fresh debate on the responsibility of the British media to strike a balance between editorial responsibility and the duty to...
View ArticleClik here to view.
Clarks appoints Maxymiser for online testing campaign
Shoe company Clarks has appointed Maxymiser to support its online testing campaign, as it looks to online sales for future growth. Clarks felt that they wanted to take some of the more basic onsite...
View ArticleClik here to view.
ISBA says online media is "biting the hand that feeds it" by not responding...
ISBA director of media and advertising Bob Wootton has claimed “new media is effectively biting the hand that feeds it” by failing to act over online adverts appearing on inappropriate social media...
View ArticleClik here to view.
Kopparberg unveils #happenings competition but keeps prize a secret
Swedish cider brand Kopparberg, has today unveiled a cryptic nationwide social media competition, asking fans to tell them why they want something to ‘happen’ – with the most intriguing response...
View ArticleClik here to view.
Huggies unveils TV ad to coincide with latest campaign launch
Huggies Pull-Ups manufacturer Kimberly-Clark has revealed a new TV advertisement to coincide with the launch of its latest campaign encouraging parents to use Pull-Ups to potty train their kids. The...
View ArticleClik here to view.
Anonymous tells EDL: ‘we will begin the systematic and comprehensive...
Hacktivist group Anonymous UK has announced that it will stand up to the English Defence League (EDL), after protests against mosques following the murder of Lee Rigby. As part of ‘Operation EDL’, the...
View ArticleClik here to view.
Serena Fylan returns to The Gate as it looks to drive social video and...
The Gate has announced that Serena Fylan has left Mob Films to rejoin the company as it looks to develop its integrated production offering. Fylan has joined as a senior producer and has already...
View ArticleClik here to view.
adidas brings Nitrocharge football boots to the market with integrated campaign
adidas has joined forces with United State of Fans\TBWA, Hill + Knowlton Strategies, We Are Social, FITCH and Tribal DDB Amsterdam to pull together a campaign spanning advertising, comms, PR, social,...
View ArticleClik here to view.
“Grazie Mancini”: 700 Man City fans return the favour and place thank-you ad...
Over 700 Manchester City supporters clubbed together via social media to pay for a £7,000 advert in an Italian newspaper to thank the club’s former manager Roberto Mancini. The ad came in response to...
View ArticleClik here to view.
Ad of the Day: BT Sport - Great Sport Happens Here
BT Sport has unleashed its advertising campaign showcasing its content offering with a cast of sporting talent…and BT Sport presenter Jake Humphrey. Sparing no expense BT Sport has called upon the...
View ArticleClik here to view.
The Drum daily jobs round-up: The Mob Film Company, de Winter Marketing,...
Today's jobs round-up brings roles for commercial producers, PR account managers, designers and 3D experts. The Mob Film Company is looking for a TV commercial producer for a role in its Manchester...
View ArticleClik here to view.
Thomas Cook unveils new advertising campaign featuring James Nesbitt
Thomas Cook is set to launch a new year-round, brand-building TV advertising campaign from 1 June, starring James Nesbitt. The commercials will star film and TV actor James Nesbitt as the father of a...
View ArticleClik here to view.
Ex-Trinity Mirror MD Sara Wilde McKeown joins Paver Smith as MD with...
Former commercial manager director of Trinity Mirror Regionals Sara Wilde McKeown has been named as the new MD of Liverpool PR and marketing firm Paver Smith with “substantial shareholding” in the...
View ArticleClik here to view.
Microsoft seeks to wrest control of XboxOne.com and XboxOne Twitter account
Microsoft has lodged a formal notice with the regulatory body tasked with overseeing all domain names, requesting that ownership of ‘XboxOne.com,’ ‘XboxOne.net’ and the @XboxOne Twitter account, be...
View Article