Irish commercial and public service media organisation RTÉ has joined forces with London-based media sales house Axiom in a joint partnership which aims to develop media agency and advertiser relationships across the UK.
The deal will allow for additional dedicated resources to communicate the media opportunities offered by RTÉ, Axiom will approach RTÉ’s existing and potential clients on a bespoke level in order to add value across the RTÉ group.
“We’re delighted to work with Axiom Media to deliver on our commercial strategy, optimise our unrivalled reach and develop innovative quality solutions for both existing and new customers of RTÉ TV. The depth of knowledge of the Axiom team will be key to driving the success of this partnership,” said Geraldine O’Leary, commercial director RTÉ TV, of the deal.
Axiom Media CEO Jeremy Lawrence added: “Axiom will offer RTÉ a joint stakeholder commercial strategy to reflect customer needs through an integrated and transparent approach.”
Axiom now looks after 10 client partners - STV (Digital), UTV (Digital), RT Broadcast, RT.com (Global - website & live streaming), Vision 247 (Global live streaming - multiple clients), hello magazine.com, Hello TV Group (UK & Europe linear broadcast & digital), Lime Pictures (Product Placement, Brand Activation and commercial consultancy - TOWIE, Hollyoaks & Geordie Shore), Talent Channels (Digital across UK & EMEA), and RTE.