Torque, an end-to-end international logistics service provider, has appointed Brand8 PR to handle its reputation amongst existing and potential clients, employees and suppliers.
Torque PR, whose clients include Sweaty Betty, Pringle of Scotland and TM Lewin, appointed Brand8 following a three-way pitch. The PR firm will also provide support for corporate social responsibility initiatives that Torque undertakes within the local communities in which it operates.
Commenting on the appointment, Torque brand manager Louise Blamires said: “Brand8 PR showed a clear understanding of our business at the pitch and identified a number of opportunities for us across traditional, digital and social media platforms.”
Brand8 PR managing director Rob Smith added: “Torque is a very successful business and one that is directly challenging the larger players in the logistics sector. The company does not want to be the biggest, but it would like to be the best, and sets itself apart by being able to integrate business-savvy strategic thinking with cost savings, excellent service and bespoke logistics technology.
“We have taken these points of difference and made them fundamental aspects of Torque’s public relations strategy and are actively creating opportunities around them. The company has ambitious growth plans and we are looking forward to helping Torque achieve its public relations and business objectives.”