BBC iPlayer to offer radio downloads as viewers decline
The BBC has announced that its flagship iPlayer service will offer radio programmes up to a month after their broadcast from 2014, harmonising its radio and TV offer. At present radio fans have just...
View ArticleMultimillion pound rebrand for Confused.com as it repositions in insurance...
Confused.com is kicking off a multimillion pound rebrand campaign this weekend in an effort to reposition the brand as an insurance expertise service. This weekend will see the launch of a new...
View ArticleHackers post personal details of EDL members online
A list of personal information detailing the names, addresses and mobile phone numbers of 200 alleged English Defence League members, has been published online by a group claiming to be part of...
View ArticleNatWest helps public ask mates to pay back the money they owe
NatWest has unveiled a campaign with M&C Saatchi, which includes a YouTube homepage takeover and a special microsite to promote the Pay Your Contacts functionality of the NatWest mobile banking...
View ArticleRupert Murdoch unveils new News Corp logo
Australian media magnate Rupert Murdoch has unveiled a new logo for his News Corp media empire, based on his own handwriting. The simple script supplants the previous spherical grid emblem and is...
View ArticleFacebook admits ‘We need to do better’ and announces changes following...
Facebook has responded to the #FBrape campaign, which saw Women, Action and The Media, The Everyday Sexism Project and other organisations ask the social media network to end gender-based hate speech...
View ArticleBuzzFeed and CNN partner to launch new YouTube venture
BuzzFeed and CNN have launched a joint video venture on YouTube – ‘CNN BuzzFeed’. Set up to help attract news readers from CNN’s 18-34 demographic to BuzzFeed, and push social media clicks over to...
View ArticleEuropean Wax Center launches US radio campaign
The European Wax Center, a chain of waxing stores across the US, has launched a national radio campaign developed by StrawberryFrog New York. Running throughout spring and summer, the campaign...
View ArticleLyke OMG: Twitter top for typos and one in 400 #words starts with a hashtag
Research from social media monitoring company Brandwatch has found that almost one in every 179 English words used on Twitter is spelt incorrectly, beating off Facebook, Google+ and online forums to...
View ArticleYouTube introduces customised slow-motion video tool
YouTube has released a new tool for budding cinematographers to use slow motion in their videos with an update to its built-in editor. This adds to a roster of effects already provided by the tool and...
View ArticleQuestions for Daily Mail and Richard Littlejohn following transgender teacher...
A coroner described the media coverage of a transgender teacher Lucy Meadows' sex change as "appalling" as he recorded a death of suicide on Tuesday at the inquest into her death. Controversy...
View Article‘Misleading’ LOVEFiLM television ad banned
A TV ad for LOVEFiLM’s ‘instant’ streaming service has been banned from further repeat broadcasts by the Advertising Standards Authority for failing to explain that the entire catalogue was not...
View ArticleBulmers launches summer marketing campaign with hit squads around the country
Bulmers has launched its #beginwithabulmers summer marketing campaign, supported by 'hit squads' and the brand's augmented reality app. Every Friday from mid-June 'hit squads' will give out samples of...
View ArticleAuthenticity is key to multiplatform storytelling, says economist Steven Levitt
Authenticity is critical to all successful multiplatform storytelling, according to economist and author of Freakonomics Steven Levitt. Speaking at Sapient Nitro’s Ideas Exchange (iEX) event in London...
View ArticlePGA TOUR appoints AD2ONE to sell digital advertising inventory in the UK and...
The PGA TOUR has selected independent digital advertising sales house AD2ONE to sell the digital advertising inventory across its website in the UK and Ireland. AD2ONE has now been tasked with...
View ArticleTravis Perkins appoints Amaze as lead digital partner
Building supplier Travis Perkins has appointed Amaze as its lead digital partner following a four-way pitch. Amaze has been tasked with providing digital consultation, strategy, digital marketing and...
View ArticlePenguin and BBH London join forces for new Storytime Hangout app on Google+
Penguin is encouraging families to share storytime together in a new and interactive way, no matter where they are in the world, with the launch of a new experimental app developed by BBH London. The...
View ArticleMarketing Weak: Emirates - Languages
The vignette in the middle of this ad which has a blond steward wrongly assuming that one of his passengers speaks a Chinese language might be the most cringeworthy moment of the year so far....
View ArticleWalkers launch TigerNuts with Karmarama campaign
Walkers has launched its new crispy-coated peanut brand, TigerNuts, with a campaign by Karmarama. Using the tagline ‘Not crisps. Crisp nuts.’, the campaign features characters with human bodies and...
View ArticleMini partners with Deezer to offer drivers new music service
Mini has partnered with Deezer to integrate the global music service into its entertainment system. Mini has been aiming to increase its range of online services inside its cars, and this partnership...
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