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Microsoft takes marketing to British airports to promote Surface Pro
Microsoft is launching a campaign which will take the nation's airports to promote its new Surface Pro tablet device. Glasgow, Manchester, Birmingham and Stansted airports will host activities over a...
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Jaywing appoints Jamie Riddell as director of social
Jaywing has announced the appointment of Jamie Riddell to the newly created role of director of social. Riddell, who re-joins the company following a four year hiatus, will be responsible for...
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We are “scratching the surface” of a multi-sensory world: Heston Blumenthal...
There are more chromosomes dedicated to flavour detection than to reproduction, making the psychology of flavour one of the most complex areas of the human body, according to celebrity chef Heston...
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Financial Times launches Twitter-like fastFT service
The Financial Times launched its new fastFT online service on Wednesday, which aims to provide breaking marketing news across desktop, laptop, tablet and smartphone. The 24-hour service will be...
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Five of the 14 original Amazon Studios pilots streamed on LOVEFiLM are to be...
Amazon Studios has revealed that Alpha House, a comedy starring John Goodman as one of four misfit senators sharing a house in Washington DC, is the one of its original pilots to be picked up as a...
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The Drum daily jobs round-up: Insights, Bennetts, Zen Web Solutions, Stonor,...
Today's jobs round-up brings roles for PR, marketing and communications managers, digital experts and designers. Insights is looking for a "superhero" UK marketing manager with a proven track record...
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Ad of the Day: First Direct - Platypus
A platypus with a voice supplied by comedian Tom Wrigglesworth - unless we're much mistaken - explains how he likes to do things a bit differently in this offbeat ad for the online bank. The point of...
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Unibet unveils 'Armchair Experts' campaign from Albion championing expert...
Unibet has unveiled its first campaign since appointing Albion in September of last year - ‘Armchair Experts’. The campaign, starring sporting legends Sir Ian Botham, Gavin Hastings and Goran...
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Betapond announces €2m funding allowing for the development of its social...
Social technology firm Betapond is building on its three years’ worth of experience working with global brands on Facebook having raised €2m in a new funding round led by The Ulster Bank Diageo...
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81 BBC employees face sexual abuse allegations
A total of 81 BBC employees, half of whom are current staff or contributors, have now been identified as possible perpetrators of more than 152 allegations of sexual abuse since 3 Oct 2012. Most of...
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Clare Balding warns of ‘pervasive’ sexism in television
BBC presenter Clare Balding has spoken out against on-going sexism on the broadcast industry, alleging that women are still judged by their looks whilst men are judged by their voices. The 42 year-old...
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Netflix accuses BBC of ‘holding back’ UK licenses
Netflix content chief Ted Sarandos has accused the BBC of restricting UK licenses for its shows by as much as five years (for children’s content), forcing the streaming provider to look abroad for...
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Expedia to persuade public to ‘Travel Yourself Interesting’ in Ogilvy &...
Expedia is inviting the public to ‘Travel Yourself Interesting’ in a new campaign, set to launch on 3 June. The campaign will run throughout June and July across TV, press, online and social, with the...
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Performance marketing: How can marketers use cross-channel attribution...
In the latest of a series dissecting performance marketing trends, The Drum speaks to a cross-section of the performance industry to discuss the importance of a cross-channel approach when it comes to...
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Cineworld launches Unlimited Live UK road show
Cineworld is launching a UK Unlimited Live road show to promote its unlimited membership scheme, touring major consumer centres in London, Birmingham, Glasgow and Sheffield. Created by Starcom...
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People twice as likely to use social media on smartphones than on tablets
People who browse on smartphones are more than twice as likely as tablet users to engage in social networking activity, such as Facebook and LinkedIn, suggests Flash Networks. Conversely, the study...
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Carling unveils 'refreshingly perfect' £9.6m ad campaign from Creature
Carling is championing its ‘refreshingly perfect’ taste with a series of new ads created by the recently appointed Creature. The TV creative stars two new Carling heroes who attempt amusing and...
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Cash no longer king as shoppers flock online
Cash is losing its dominance of British retail in the face of ever-increasing competition from online shopping – according to a British Retail Consortium Survey. This found that cash still accounts...
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Chanel reveals new Scottish-themed ad campaign starring Tilda Swinton
Fashion house Chanel has unveiled its latest ad campaign starring Oscar winning actress Tilda Swinton. Swinton was announced as the face of the brand’s 2012-13 Métiers d'Art Paris-Edinburgh collection...
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Bradley Cooper’s ‘The House of Häagen-Dazs’ ad airs in the UK
A campaign for Häagen-Dazs, featuring Bradley Cooper, is set to air in the UK from 3 June, with a teaser campaign to roll out from Friday. The campaign, created by Saatchi & Saatchi NY, promotes...
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