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BT re-launches website and email services
BT has today announced the transfer of millions of its broadband customers email accounts to a new BT Mail service in tandem with a relaunch of BT.com. The new look website will combine breaking news...
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Oreo launches summer experiential drive
Cookie brand Oreo has announced the launch of a summer experiential drive designed to encourage families to have more fun together in the kitchen. Devised by Closer the campaign invites consumers to...
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Royal Canin unveils new branded look following appointment of Stuff Advertising
Royal Canin, the UK pet care brand operated by Crown Pet Foods, has unveiled a new series of ads developed by its newly appointed advertising agency, Stuff Advertising. Stuff recently won the account...
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Cambridge English Language Assessment launches The Funland App to teach...
Cambridge English Language Assessment has unveiled The Funland App, an interactive learning environment to engage and educate 7-12 year olds learning English, created by mobile and social apps agency...
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MEC appoints Maurice Van De Ven to newly-created executive creative director...
Media agency MEC has announced the appointment of executive creative director Maurice Van De Ven, who leaves his creative director position with StrawberryFrog in Amsterdam to take up the job. The...
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Viral Video Chart: Kmart promises Big Gas Savings and Bono vows not to go to...
Pun king Kmart is back at the top of The Drum's Viral Video Chart with its cheeky new ad Big Gas Savings. The US store chain scored a number one last month with Ship My Pants and now its new ad -...
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Royal Merchant Navy Education Foundation (RMNEF) reveals new brand identity...
The Royal Merchant Navy Education Foundation (RMNEF) has engaged Shine Creative to develop a refreshed brand for the charity in advance of its 2013 Annual General Meeting. The Hampshire-based agency...
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Three minutes, a mystery brand, four comedians and live TV - what could...
Comedy Central will host a live improvised three-minute ad break next month featuring four comedians and a mystery brand only revealed to them at the beginning of the ad break. Ad agency 18 Feet &...
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Bobby Hui named as Arena’s new chief strategy officer
Media planning and buying agency, Arena, has appointed Bobby Hui as its chief strategy officer following a management restructure. Hui has previously held positions at Saatchi & Saatchi, WCRS,...
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Russian Standard Vodka mounts new communications and marketing strategy...
As part of a change in the way Russian Standard Vodka approaches its communications and marketing strategy the brand has announced the launch of The Russian Standard House of Davai, an on-site...
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BBC to “reinvent” music coverage with record digital activity for Glastonbury
The BBC is planning its biggest digital Glastonbury coverage to date, with the festival to be streamed from mobile devices – a first for the broadcaster. More than 120 live performances will be...
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Barbour launches global social media campaign to celebrate the British summer
Barbour has launched a global Facebook, Twitter and Tumblr campaign celebrating the British summer. With the aim of driving consumer engagement, the Creative Agency created the ‘100 Days of Summer’...
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Ardbeg announces integrated campaign and global events for Ardbog Day with Story
Ardbeg is celebrating the second annual Ardbeg Day by renaming it Ardbog Day in honor of a new limited edition bottling, Ardbog, which will be launched on the day – Saturday 1 June. The bottling and...
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Ministry of Sound signs product placement deal with The Only Way Is Essex
ITV, Lime Pictures and the7stars has announced the signing of a product placement deal with The only Way is Essex, which will see the cast of TOWIE attend Ministry of Sound’s launch party for their...
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P&G to work with Sticky to measure and ensure its digital ad campaigns are seen
Consumer packaged goods company P&G has announced it is to start optimising its digital brand campaigns with media technology company Sticky, saving itself 25 per cent in digital marketing...
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County Durham moves into second phase of campaign to promote history and...
County Durham has launched the second phase of its national tourism campaign led by Visit County Durham and Stark Hartley Atkinson. The first stage of the campaign looked to promote Durham’s cycling...
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Digital agencies granted an extension to enter The Drum Digital 100, the UK's...
Due to increasing demand as the deadline looms, The Drum can reveal that the Digital 100 financial survey, sponsored by Green Square and Digital Gurus, will remain open until Friday 7 June. With three...
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Government loosens UK cinema advertising requirements
The Department for Media, Culture and Sport has announced deregulation of cinema advertising, cutting the requirement for ad approval from the British Board of Film Classification. Cinema ads will...
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Ad of the Day: Adidas - Nitrocharge
An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush...
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The Drum daily jobs round-up: University of the West of Scotland, Leeds...
Today's jobs round-up brings roles for marketing coordinators, digital communications officers, senior designers, studio managers and copywriters. A marketing coordinator is required at the University...
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