Cookie brand Oreo has announced the launch of a summer experiential drive designed to encourage families to have more fun together in the kitchen.
Devised by Closer the campaign invites consumers to ‘make the kitchen your playground’ by trying their hands at the creation of unique ‘Oreo Pops’.
This will be pushed courtesy of a press campaign and social media activity as well as a competition in The Sun newspaper.
Families indulging their Oreo creativity can document the results courtesy of a dedicated Oreo Poptrait Gallery on Facebook with the creator of the best featured in The Sun.
Jorgelina Melano, Oreo brand manager said: “This activity will give parents and children the chance to engage with Oreo in a new, involving way which brings families together and then enables them to share the fun through social media.”
Closer Business director Aimee Okafor explained: “This campaign is a great example of how we have used our unique Experiential² approach to build a deeper connection with consumers transforming our initial engagement into an ongoing relationship with the Oreo brand”