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House of Fraser appoints Good Stuff to handle £5m media account
House of Fraser has appointed Good Stuff to handle its £5m media planning and buying business following a review earlier this year, The Drum has learned. For 14 years MediaVest handled the account for...
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Trend for electronic coupons slows, but 90% of shoppers say they regularly...
The consumer appetite for redeeming money-off coupons is growing, according to Valassis, with 90 per cent of UK consumers now stating that they use coupons. However, the use of electronic coupons has...
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Tayburn wins Scottish Design Awards Grand Prix - see the best in Scottish...
Edinburgh agency Tayburn has won this year's Scottish Design Awards grand prix for its work with the Children's Parliament. Permalink | Comments (0)
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Aviva appoints Cherry London to build loyalty platform
Insurance company Aviva has appointed Cherry London to build an engaging and intuitive loyalty platform for its 2.5 million customers. The agency will support the development of ‘Aviva Advantages’,...
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Interflora works with Mynt Design for RHS Chelsea Flower Show stand
Interflora has revealed that branding and design agency Mynt Design has been instrumental in the design of its exhibit at the RHS Chelsea Flower Show this year. Mynt design worked with five renowned...
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Channel 4 to broadcast French ad break during the debut of French zombie...
To celebrate the first episode of new French zombie drama, The Returned, Channel 4 is to broadcast a themed ad break of French adverts. The themed premium break will be the first up during The...
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HP Sauce offers Facebook fans the chance to win personalised bottles for...
HP Sauce is launching a campaign for its Facebook fans, offering 100 people the chance to win a personalised bottle of the sauce for Father’s Day. The personalised labels will be addressed directly to...
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Half of the UK population now has 4G access as EE rolls out network to 12...
Mobile network EE has confirmed its 4G network has expanded to cover 12 more UK towns and cities. Ashton-under-Lyne, Chatham, Gillingham, High Wycombe, Merthyr Tydfil, Oldham, Oxford, Rochester,...
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The Sun is top of the tabloids and The Guardian best-read broadsheet...
Figures from the National Readership Survey (NRS) encompassing both print and web readership statistics have revealed The Sun is the most-read tabloid in the UK while the Guardian tops the chart for...
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Coffee Hit appoints NuBlue for a shot of digital
Coffee Hit, supplier of barista tools, cafe ware, coffee brewers and espresso equipment, has appointed NuBlue to migrate its website. NuBlue will look to migrate all existing data from Coffee Hit’s...
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Cesar returns to TV screens after five years with 'Love them back' campaign
Dog food brand Cesar is to return to TV screens after a five year hiatus as part of its new advertising campaign ‘Love them back’ created by AMV BBDO. Set to debut on Sunday 2 June the 60” TV spot...
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Citroën extends relationship with CMW
Car manufacturer Citroën has extended its UK relationship with CMW, which will see the agency hold responsibility for all of Citroën’s CRM activity for used car and business customers. Liz Wilson,...
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Cinema ad deregulation: Reaction from Digital Cinema Media, Pearl & Dean, Vizeum
Following the government announcement on Thursday that cinema advertising will no longer require ad approval from the British Board of Film Classification after a long-standing industry battle with...
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Metia appoints Mark Pinsent to the role of social and content lead
Metia has today announced the appointment of Mark Pinsent to the role of social and content lead, where he will lead a team of three social media consultants. Pinsent joins from Weber Shandwick, which...
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Evian furthers 'Baby & Me' campaign with mobile app from BETC Digital and B-Reel
Evian is following up its viral ad ‘Baby and Me’ by giving everyone the chance to try its baby experience for themselves, teaming up with BETC Digital and B-Reel to create an app. From today, anyone...
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Dadi Awards announce new judges from Facebook, Nokia, Versace and ESPN
Celebrating and rewarding digital effectiveness and excellence, The Dadi's (Drum Awards for the Digital Industries) are open to anyone in the UK who is doing great digital work and producing effective...
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PayPal set to launch multi-channel campaign created by Publicis
PayPal is gearing up to launch a multi-channel marketing campaign as it looks to highlight the variety of ways consumers can use it. Developed by Publicis, the campaign will launch 1 June and run...
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Keith Vaz: big companies ‘need to accept their responsibility to monitor and...
Following the NSPCC warning of a ‘worrying link’ between child abuse images and the murder of five-year-old April Jones by Mark Bridger, Keith Vaz, chair of the Commons home affairs select committee...
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Plusnet launches £2.3m campaign developed by Karmarama
Phone and broadband provider, Plusnet has launched a print and TV campaign aimed at supporting its business and home products and services. Developed by Karmarama, the TV campaign will kick off on 5...
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Tayburn sneak up the most awarded table following Scottish Design Award wins
Following on from the Scottish Design Awards last night, Tayburn, who won the Grand Prix, has jumped to 11th position on The Drum’s most awarded leaderboard, proving that one event can change...
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