To celebrate the first episode of new French zombie drama, The Returned, Channel 4 is to broadcast a themed ad break of French adverts.
The themed premium break will be the first up during The Returned’s debut episode on Sunday 9 June. L’Oreal, Renault, Bel Boursin and Emirates will all feature in the one-off ad break which, for extra authenticity, will carry subtitles. The ad break will be introduced by a French voiceover which will also carry subtitles.
“We’re really excited to bring the first entirely French ad break to Channel 4 to herald the arrival of our eagerly awaited new zombie drama series – it should really make the ads fit within the context of the show and surprise the viewer, cutting through to the audience,” commented Jonathan Allan, sales director at Channel 4.
The themed break was collaboratively devised and managed by Channel 4 Sales, working with agency partners ZenithOptimedia, MGOMD, OMD and Starcom.