Metia has today announced the appointment of Mark Pinsent to the role of social and content lead, where he will lead a team of three social media consultants.
Pinsent joins from Weber Shandwick, which he joined in February 2012.
He said: “I have always liked the way Metia goes about its business in this area. It’s a very commercial approach, driven by the need to build socially engaged communities that become an asset for its clients but the strategy is always underpinned by sound principles of community engagement. That is what makes any social program sustainable in the long term.”
“The idea of joining a genuinely discipline and channel agnostic agency, that has the capability to build and run whatever program makes the most sense for the target audience, is massively appealing. If I have learnt one thing in my recent experiences, it is that the audience should determine the shape of social and content programs, not the comfort zone of the agency.”
Steve Ellis, chief executive at Metia Group, added: “We’ve worked alongside Mark in joint client activities for some ten years. He knows his specialist domain area inside out. More importantly Mark shares the same approach that we do. We both believe social and content channels should be used to build communities of customers and advocates, based upon a fair exchange of value between the organization and their audience.”
Metia’s customers for social and content driven programs include Microsoft and Dell.