County Durham has launched the second phase of its national tourism campaign led by Visit County Durham and Stark Hartley Atkinson.
The first stage of the campaign looked to promote Durham’s cycling and walking offering, with the history and heritage theme marking the second stage of a three year marketing campaign.
Visit County Durham chief executive Melanie Sensicle, said: “The really fantastic images that we are using in this campaign, and the phrases used, such as ‘amazing’ and ‘divine’ are all intended to engage people on an emotional level, and create the desire to visit Durham and find out more about our rich social, industrial, spiritual and sporting heritage. Initial feedback from people that have seen our advertising in place has been overwhelmingly positive.”
The campaign features a three metre by six metre, 48-sheet digital advert at London King’s Cross Station, with costumed actors from the award winning Beamish, The Living Museum of the North, bringing the poster campaign to life.
Support for the current campaign has been provided by six partners: Beamish, Durham Cathedral, The Lindisfarne Gospels Durham, Locomotion: The National Railway Museum at Shildon, The Bowes Museum, and Durham County Cricket Club.