Jaywing has announced the appointment of Jamie Riddell to the newly created role of director of social.
Riddell, who re-joins the company following a four year hiatus, will be responsible for strategic planning, targeted advertising and creating social content across the agency’s portfolio of clients.
He said: “'Social’ is no longer trapped in a marketing silo, rather it’s a thread that impacts every business. Social at Jaywing is about understanding that thread and harnessing it for every discipline, from customer segmentation to social outreach, media buying and SEO. I am delighted to be working alongside such a talented cross-section of individuals and I can’t wait to see what remarkable things our collaboration can spark.”
Riddell was one of the co-founders of media planning and buying agency Cheeze in 1999 before selling the business to Digital Marketing Group - now Jaywing plc - in 2007.
Martin Boddy, CEO at Jaywing said: “We’re delighted to welcome Jamie back to Jaywing. His exceptional industry experience, enthusiasm and flair will help drive even further outstanding work for our clients across social media. Jamie’s CV speaks for itself, and we’re excited to see how he will contribute to our great culture of innovation.”