BT Sport has unleashed its advertising campaign showcasing its content offering with a cast of sporting talent…and BT Sport presenter Jake Humphrey.
Sparing no expense BT Sport has called upon the likes of Manchester United striker Robin Van Persie, British tennis player Heather Watson, Tottenham and Wales’ Gareth Bale, England goalkeeper Joe Hart and England Rugby’s Owen Farrell, Joe Launchbury and Manu Tuilagi and others, to take the viewer on a journey of spectacular set pieces. Whether or not Arsenal captain Thomas Vermaelen and England and Liverpool’s Daniel Sturridge will actually be powering the station on giant hamster wheels remains to be seen.
Project: BT Sport
Client name & job title: David James, Marketing Director
Creative Agency: AMV BBDO
Copywriter: Toby Allen
Art Director: Jim Hilson
Agency Planner: Steve Hopkins
Agency Account Man: Mark Graeme
TV Producer: Lucie Georgeson
Media Agency: Maxus Global
Media Planner: Estee Tang
Production Company: Stink
Director: Martin Krejci
Photographer: David Clerihew
Production Co. Producer: Josh Barwick
Post-production Company: The Mill
Audio Post-production: The Factory
Digital Design Company: Red Bee
Exposure (TV, Youtube etc): TV, VOD, YouTube