Thomas Cook is set to launch a new year-round, brand-building TV advertising campaign from 1 June, starring James Nesbitt.
The commercials will star film and TV actor James Nesbitt as the father of a family of four.
The ads were created in collaboration with Havas Worldwide, with media buying handled by Carat.
Mike Hoban, sales, marketing and e-ccommerce director at Thomas Cook UK & Ireland, said: “The new TV ads are set to bring a new, light-hearted look and feel to the brand and show how our experience and expertise means that we can ensure our customers enjoy the perfect holiday.
“A holiday should be a fun experience from the moment our customers pick up a brochure, visit us online or give us a call – and the humorous nature of the new ads reflect that sense of fun and excitement.”
The aim of the campaign is to increase customer awareness and engagement levels with the Thomas Cook brand and its holiday offering.
As well as TV, the campaign will include E-CRM, direct marketing and online elements.