Churchill Insurance has been announced as the sponsor of Animal Heroes, a three-part ITV show set to launch on 4 June.
The integrated package includes broadcast and online and was negotiated by ITV Commercial and MediaCom Beyond Advertising on behalf of Churchill Insurance.
Ryan Gardiner, sponsorship sales manager at ITV, said: “We are delighted to welcome Churchill to ITV in their first sponsorship with the network. Animal Heroes is a great brand fit for Churchill, and we look forward to activating the partnership both on and off air.”
The sponsorship idents, showing Churchill and a dog trainer put dogs through their paces on a dog assault and agility course, have been created and produced by ITN Productions in collaboration with WCRS.
Amanda Walker, marketing director at Churchill, said: “The idents really create a sense of how hard the dogs in the show have to work, and is perfectly matched to the creative content. There is a subtle humour which shines through and which we hope the viewing audience will enjoy watching.”