Mindshare UK has today announced the appointment of Jed Hallam as its head of social strategy.
Hallam, who joins from the role of social director at VCCP Partnership, has authored The Social Media Manifesto and co-authored The Social Media MBA.
At Mindshare, he will work in collaboration with the strategy and planning teams to ensure social is integrated throughout.
He said: “I'm excited to be joining such a talented team at Mindshare, and working with some incredibly forward thinking clients. I believe that the agency is in the perfect position to demonstrate the role that social technology can play in driving our clients businesses into the future.”
Hallam will report into chief strategy officer Matt Andrews, who said: “We are looking forward to Jed arriving at Mindshare, he’s a great talent and will be instrumental in ensuring we continue to deliver progressive media strategies for our clients.”