Heinz FIVE Beanz has unveiled a Facebook competition with We Are Social, giving fans the chance to design and win their very own ‘Beanie’ look-a-like.
The campaign sees consumers like the page and complete a personality test to determine the type of ‘bean’ they are to be entered into the draw.
One winner will be announced every day for a three week period
Katie Bleach, marketing controller, said: “Judging from last year’s campaign, we know activity featuring personalised items can really help bring a campaign to life and create buzz among fans.
“By taking this year’s campaign to the next level, we’re confident that offering a ‘money can’t buy’ prize will be just as popular with our loyal ‘Beanies’ and get them even more excited. It’s the ultimate way to reward our followers and convey the creative personality of the Heinz FIVE Beanz brand.”
The app is part of a £500,000 campaign to support the Heinz FIVE Beanz brand, which launched last year. It will include print and digital advertising as well as in-store activity.