The British Council has appointed Tug to develop its social media strategy as it aims to promote cultural and educational relationships between the United Kingdom and abroad.
Tug has been tasked with conducting a global social media listening audit and reviewing its social media activity in a number of different markets.
Commenting on the appointment David Blundell, social media manager at the British Council said: “These guys really understood our objectives and provided us with some excellent insights and analysis that will help to define our global social media strategy.
“We have since asked Tug to work with us on developing this strategy further and I’m really looking forward to working more with such a dynamic and knowledgeable team."
Ben Romberg, social media director at Tug added: “Social media is an increasingly important medium for connecting culture and society to institutions and governments using digital technology.
“Tug welcomes an opportunity to help bridge the gap between audience participation and cultural attribution by working with the British Council to develop a global approach to their social media output.”