Two thirds (66 per cent) of British students say that they would be worried that Google Glass users would be recording them, while 51 per cent think wearers might not pay so much attention to their conversation, research from The Beans Group has found.
The research of over 1,000 university students found that 55 per cent want to try out Google Glass, but 48 per cent worry that other people might think they are being recorded.
This research comes after it was revealed that Google is banning facial recognition technology from the device, following public concern.
Luke Mitchell, head of insight at The Beans Group, commented: “This research is in line with everything we understand about today’s 18-24 audience. Unlike generations before them, young people are not instinctively cynical about corporations and are relatively uninterested in politics. What’s more important to them is the role a brand like Google can play in their lives: how does it make things easier and enhance experiences?
“This is where Google is looking to add value with innovations like Glass and Wallet, and remember this is a brand that has been relevant to students since they were children. The key concerns young people have with these new products are around things that impact them personally: will this embarrass me, will it cost me and is there a privacy threat?”
A tenth said they would feel envious of Google Glass users, while 61 per cent said they would be self-conscious using the technology.