McLaren has unveiled a new website as the company celebrates its 50th year, offering a series of exclusive videos telling the story of the brand's history and opportunities for fans to interact and personalist their own McLaren Spider.
Created by SapientNitro, the website will be available in Chinese as well as English, with the brand trying to widen its global accessibility.
McLaren Automotive head of digital, James Keady, said: "For the first time we are opening McLaren's doors to our global audience offering an exclusive luxury experience through engaging content, rich video, CGI and most importantly the stories behind the McLaren brand.
"We are confident that our new global website mirrors the standards of excellence we aim to achieve across all areas of our business."
The website will feature content exploring the creation of McLaren models from the McLaren F1 to the 12C Spider and McLaren P1.