BDO LLP, the accountancy and business advisory firm, has appointed Lansons Communications to run the PR programme for its financial services sector on a retained basis.
Following the competitive pitch process, Lansons has been tasked with enhancing the group’s profile across their key sector press and developing a long term strategy to establish the firm in the financial services market place.
The PR team will be led by Ralph Jackson, supported by David Masters, Charlotte Collins White and Caroline Church-Taylor.
“This is an exciting brief for Lansons. BDO is itself one of the largest accounting and professional services firms in the world and we’re delighted to be working with them to grow and enhance their service offering,” said Jackson, board director at Lansons Communications
Peter Otero, senior PR manager at BDO LLP, added: “BDO has invested significantly in its financial services capabilities and it’s time for the market to see the extent of the expertise we have in the business.
“The Lansons team demonstrated the industry knowledge and forward-thinking approach we need to raise our profile among our chosen audiences. The team also displayed a strong emphasis on client service which fits both our organisational culture and the current and future needs of our financial services sector.”