Badoit, the sparkling mineral water company, is hosting a picnic restaurant serving food created by Michelin star chef Thierry Marx.
The Soho Square event, which is free of charge, was devised by Danone Waters UK and Ireland with Havas Worldwide.
The experiential activity is aimed at promoting the water brand, with Sophie Brooks, Badoit senior brand manager, saying: “This hugely imaginative event will bring to life everything Badoit represents – fun, food and natural sparkle.
“We hope it will help establish this fantastic water as the natural accompaniment to fine food and we can’t wait to take over Soho Square.”
Steve Marinker, MD at Havas PR added: “A free fine dining picnic perfectly captures Badoit convivial personality. As a fully integrated agency we have been able to oversee every part of the activation, from creative brand work, to event planning and media relations.”
Social media activity has been handled by We Are Social, who created a Tumblr blog where more information on the event can be found.