Freixenet, the sparkling Spanish wine brand, has appointed Cirkle to handle its B2B communications following a competitive pitch.
Cirkle’s has been tasked with establishing Freixenet as a credible authority within the sparkling wine category and supporting the brand’s objectives to increase spontaneous awareness amongst retailers, drive penetration and weight of purchase and ensure Freixenet’s range is available to more shoppers through more outlets.
Suzanne O’Hara, head of marketing at Freixenet commented, “Cirkle impressed us from the outset with their commercial understanding, powerful retailer insights and genuine commitment to work in partnership with us to realise the premium opportunities that our product portfolio brings to retailers and shoppers."