Dorito’s mariachi band are back for the summer with a new TV ad and promotional campaign that sees them put their iconic Mexican stamp on the party anthem ‘I Love Rock ‘N’ Roll’.
Following on from their reworking of East 17’s Christmas classic ‘Stay Another Day’, the new campaign sees the mariachi band don full rock star attire to perform their new track in a giant jukebox.
Created by AMV BBDO the campaign will run for four weeks throughout the month of June.
Lead singer of Mariachi Doritos Roberto Jimenez, said of the new advert: “In Mexico, rock and roll is a huge part of modern culture. I grew up listening to all the great rock bands, and watched a lot of films that really captured our edgy style. But remember, even though we’ve got a new look, we’re still the same fun-loving Mexican mariachis deep down.”