Low cost gym group operator, Xercise4less, has appointed Boutique Media Communications as media buying agency.
Boutique Media Communications will now assume responsibility for the Leeds-based group’s regional television activity with a focus towards new membership acquisitions. Following a successful campaign on Granada television to support the pre-opening sales of the Wigan and Bolton Xercise4less sites, a second campaign is due to launch across Yorkshire from Thursday 1 November.
“Boutique Media Communications will be an important strategic partner to our business and their passion for what we do, tied with their buying power made them an ideal partner,” commented managing director of Xercise4less, Jon Wright.
Simon Bollon, director of Boutique Media Communications, added: “Xercise4less is a fantastic cultural fit with Boutique. Both businesses are privately owned, director led and full of ambition. We are delighted to have been appointed to assist in their growth plans."