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Boutique Media Communications wins Xercise4less media buying account
Low cost gym group operator, Xercise4less, has appointed Boutique Media Communications as media buying agency. Boutique Media Communications will now assume responsibility for the Leeds-based group’s...
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143 David Baileys star in Samsung camera advert
Recruited via a 360 degree marketing campaign Samsung Electronics UK has released a TV advert featuring 143 David Baileys, including a priest from Tamworth a teacher from Kent and a plumber from...
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Magic 105.4 announces nine-month sponsorship deal with Sky
Bauer Media has today announced a nine month sponsorship deal between Magic 105.4 and Sky, in a deal brokered by MediaCom. Sky will sponsor Magic 105.4’s drivetime show; with the campaign to include...
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ASOS and Future Collective reveal Christmas campaign starring Ellie Goulding,...
Online fashion and beauty retailer, ASOS, has partnered with production company, Future Collective, to launch its Christmas product collections via a series of shoppable films. Launching on Monday 29...
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Tesco and Topshop both unveil trick-or-tweet campaigns for Halloween
Tesco and Topshop have both announced the launch of Twitter campaigns in the run up to Halloween. The Tesco Wine campaign, created by We Are Social, aims to encourage engagement in the community by...
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ITV releases new ITV Player with free and paid-for content
ITV has revealed a new adaptation of its ITV Player offering free and paid-for content within the one integrated experience. The new ITV Player allows viewers to rent content from ITV’s archive of...
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Realise Digital create social campaign and microsite to help Channel 4 raise...
As part of Channel 4’s support for the Home Office campaign to raise awareness about the Police and Crime Commissioner (PCC) elections in England and Wales, Realise Digital has designed and created a...
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OMG Search acquired by creative digital agency Selesti
Norwich-based creative digital agency, Selesti has announced the acquisition of the search marketing division of international affiliate and reward marketing business, Online Media Group (OMG)....
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NOOK launches first UK ad campaign with Mullen
NOOK, a division of Barnes & Noble, has today introduced its first UK advertising campaign to promote its NOOK Simple Touch GlowLight eReader. The campaign is the first from Barnes & Noble...
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Tesco’s Halloween campaign boosted by augmented reality supplement from...
Tesco has collaborated with Engine Creative to produce an augmented reality Halloween Party 8-page pull-out in The Sun. The agency created multiple AR features and 3D content for the Tesco augmented...
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VoucherCodes reveals 67% of UK adults are now going online to find discount...
Shopping website VoucherCodes.co.uk has released its Q3 Voucher Usage Report which has highlighted a shift in the demographic of voucher code users. The report named July as the busiest month for the...
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Honda UK launches series of events with competition in partnership with James...
Honda UK has unveiled its programme of events as well as its social media activity surrounding the partnership with the James Bond film, Skyfall. To kick of its series of activities, Honda launched a...
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Compumundo reveals ‘sinister geek conspiracy’ in latest advert developed by...
Could this be the real reason we have never got past the ‘turn it off and then on again’ trick? Electronics goods retailer Compumundo, has revealed the truth about your I.T. department in its latest...
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Skyscanner opens new Edinburgh HQ as it launches app for Windows 8
Global travel search site Skyscanner has launched a Windows 8 version of its flight search app in the same week that it opened its new headquarters in Edinburgh. The app has included a built in...
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Skype continues updates with Skype for Windows Phone 8
Skype recently launched its service for Windows 8 and has updated Skype for Windows desktop and Skype for Mac to version 6.0. Its most recent update is Skype for Windows Phone 8, which has been built...
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John Lewis takes top prize at the IPA Effectiveness Awards
John Lewis has won the Grand Prix at this year's IPA Effectiveness Awards for its much-talked about advertising campaign created by Adam and Eve and Manning Gottlieb OMD. The emotive campaign has been...
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‘CoppaFeel! In the Dark’ cinema campaign launched
Youth breast cancer awareness charity CoppaFeel! Has launched a nationwide cinema campaign to raise awareness of the condition, dubbed ‘CoppaFeel in the Dark. Devised by the creative team at ais...
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BBC iPlayer launches on Sky+
Video on demand service BBC iPlayer is to begin broadcasting through Sky+. The service will begin today, with the BBC iPlayer portal having been visible on the programme guide, albeit inactive, on the...
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Obama found to be leveraging Twitter twice as effectively as Romney
The presidency may still be up for grabs but one race in which Barack Obama is the undisputed winner is in the social media realm, according to a new infographic from HavasMedia. It reveals that...
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Kwik Fit launches campaign featuring characters from Ice Age 4 – Continental...
Kwik Fit is rolling out a new integrated campaign, developed by adam&eveDDB, featuring characters from Ice Age 4 – Continental Drift. The Twentieth Century Fox film is set to be released on DVD on...
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