As part of Channel 4’s support for the Home Office campaign to raise awareness about the Police and Crime Commissioner (PCC) elections in England and Wales, Realise Digital has designed and created a social media campaign and microsite.
PCCs will be elected by the public on Thursday 15 November to hold chief constables and their respective forces to account. To help engage the public in this new process Channel 4 is airing an ad informing viewers about the upcoming elections and inviting them to visit the microsite, to have their say and find out more information.
Realise Digital was selected to creatively bring the role of the PCC to life and personalise the subject by allowing users to see what the important issues in certain areas are. Featured on the site is the question “Which crimes should your police and crime commissioner focus on tackling in your area?” visitors can then use an interactive map to submit the three crimes they would most like to see addressed in their area.
Viewers are also invited to take part through social media using the Twitter hashtag ‘#mypcc’ to highlight what they would like their PCC to do, a selection of these Tweets will then be displayed on the site.
Dave Ward, creative director at Realise Digital, added: “We have created a campaign based around social media that shines a light on the serious topics at play in each region. The visitor is able to have their say and instantly see how others in their community feel.
"We are very proud of this project, of its goals and the execution we were able to create through our unique relationship with Channel 4 and the Home Office.”