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Littlewoods reveal change in direction for this year's Christmas campaign...
Online department store Littlewoods has revealed its 2012 Christmas advertising campaign featuring brand ambassador, Myleene Klass. The integrated multi-media campaign features Klass as Santa’s helper...
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Royal Mail recruits 1,000 posties to cope with online shopping boom
The Royal Mail has begun a recruitment drive to enlist 1,000 posties after its express package delivery arm, parcelforce, experienced a surge in demand on the back of online shopping. The boom in...
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Manchester City facebook app invites fans to switch faces with players
Manchester City has launched a new Facebook app which aims to give the traditional football sticker a 21st century overhaul. City Stickers goes one better than its paper and glue based cousins by...
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Domino's Pizza Box Office comes out of the oven following Lionsgate team-up
Domino’s Pizza has teamed with Lionsgate UK to launch its Domino's Pizza Box Office service. Customers will be able to choose a film to download while ordering their pizza, with the film then able to...
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Nectar launches Deal Hunt in Twitter, Facebook and Google maps tie-up
Nectar has launched an online deals hunt with participants using Google Maps street view to locate prizes, in order to celebrate the launch of its daily deals in Birmingham and Bristol. Each weekday...
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Social technologies - We are just at the beginning
A recent report from McKensey suggests that social technology has been the fastest adopted form of media in history but we are still only scratching the surface of its potential. Social technologies...
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Something Wicked partners with McGrath O'Toole for A/W 2012 collection and...
Lingerie brand Something Wicked has worked with Leeds-based creative agency McGrath O’Toole to create an e-commerce platform for the brand. The e-commerce site coincides with the launch of Something...
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International networking expert to speak at MiNetwork's NW Chapter meeting
MiNetwork has signed up internationally acclaimed speaker and author Christopher Barrat to speak at its forthcoming North West Chapter meeting, taking place in November. The meeting, which is part of...
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YouTube, Google and Cadbury amongst the top five brands in Youth 100
The Beans Group has unveiled the Youth 100, the UK’s most loved brands according to 18-24 year olds, with YouTube beating Wikipedia to the top spot. The group, which is behind student site Student...
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Understanding user experience: Common mobile UX mistakes brands make
In 2012, what are the most common mistakes companies are making in relation to UX? As part of The Drum's UX Guide, published on 26 October, we spoke to a collection of the UK's leading user experience...
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Channel 4 announces Full English: The Game in collaboration with fish in a...
Channel 4 has released “Full English: The Game” on the Channel 4 website to support and extend the launch of its upcoming animated comedy Full English. fish in a bottle and Two Brothers Pictures were...
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Calor Gas turns up the heat with Cogent Elliott appointment
Calor Gas has announced the appointment of Cogent Elliott to handle its consumer PR campaigns. For the first two campaigns, Cogent Elliott will be required to develop a programme of awareness-raising...
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Vileda reveals plans for £1.1 million advertising spend in 2013
Cleaning brand Vileda has announced plans for a 2013 advertising campaign topping £1 million. The household cleaning name plans to spend £1.1 million over the course of next year on above the line...
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4G arrives in the UK - but do consumers and brands care? The key questions...
Mobile operator EE today launched the UK's first 4G internet service, promising speeds of up to five times faster than currently available on smartphones. In theory this means consumers can download...
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How can brands improve their user experience? The Drum asks Border Crossing...
As part of The Drum's UX Guide, published on 26 October, we spoke to a collection of the UK's leading user experience practitioners and consultants, asking them to give their take on the latest issues...
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Ex-chief of TBWA\GGT and MRM London Mike Cornwell named IDM CEO
Former CEO of TBWA\GGT and MRM London, Mike Cornwell, has been appointed CEO of the Institute of Direct and Digital Marketing (IDM). The IDM began its extensive search for a CEO in March of this year...
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Megan Fox becomes a marine biologist in latest Mother campaign for Acer
Megan Fox is the latest celebrity to front a campaign for computer company Acer revealing a different and unexpected side to her character. In the campaign, developed by creative agency Mother, Fox...
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Case Study: How Gangnam Style went viral with a strategic marketing campaign...
Digital agency 10 Yetis has revealed the results from its review into how the music video Gangnam Style became so popular online, finding that the campaign was an organic natural hit with little if...
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Could Apple’s ‘apology’ be in contempt of court?
This week Apple put its reluctant apology to Samsung on its site, making a point of how the judge deemed Samsung’s products simply not “cool enough” to have been copied from the “cool” Apple designs....
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Huffington Post chief technology officer explains why Hurricane Sandy knocked...
Huffington Post chief technology officer John Pavley recently took to HuffPostLive to explain what caused the online outage when Hurricane Sandy hit New York. Pavley explains that the problems started...
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