Cleaning brand Vileda has announced plans for a 2013 advertising campaign topping £1 million.
The household cleaning name plans to spend £1.1 million over the course of next year on above the line advertising, with further money earmarked to boost the brand’s social media presence which launched in 2012.
Vileda brand manager, Lindsey Taylor, commented: “We will be launching our next phase of TV advertising in spring of next year and will also be revealing some exciting new products and ranges into stores and online.
“Our customers are very active in keeping in touch with us and telling us exactly what they love about our products and how we can enhance their cleaning activities. We launched social media as a way of engaging further with these vital contacts and ensuring we listen to their views.”
As well as investing in advertising, Vileda has confirmed the retention of PR partner Havas PR for 2013 and is working with the agency to finalise next year’s pans. Vileda will also continue to work with Frankfurt-based ad agency, Avenue, and media buyer, Starcom MediaVest.