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"Forstall's exit puts to rest a recurring investor concern of an Apple...
Analysts have predicted that the exit of Apple’s mobile software products chief will results in a bigger, long-term role for design boss Jonathan Ive, putting to rest any concerns over an Apple...
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The Princes Trust launches largest ever direct mail campaign
The Prince’s Trust, the youth charity, has launched its largest direct mail campaign to date in an effort to reach out to the wider public to solicit donations. Created by marketing services provider...
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Mobile and tablet app launched by National Readership Survey
The National Readership Survey has launched a new mobile and tablet app to better communicate its Print and Digital Data report. Accessible to everyone in the industry, including non-subscribers, the...
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The week that UKPLC went all positive PR
What a week it has been dear readers. Many in the City are still taking down the bunting and tidying up the party-poppers from the, somewhat flaky, news that the UK is out of recession. I must admit,...
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The Marketing Weak Awards: Ford B-Max - Dive
Welcome to the latest installment of The Marketing Weak awards, The Drum's new column which reaches the parts many would prefer we didn't reach. Here we highlight some of the less salubrious work...
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ASA bans British Airways Holidays TV ad for offering no holidays at the...
The Advertising Standards Authority has moved to ban a British Airways Holidays TV ad for holidays to Barbados following viewer complaints that no holidays at the advertised price were available on...
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Emeli Sandé stars in HTC cinema campaign
HTC has developed a new cinema execution as part of its current marketing campaign to promote HTC smartphone’s relationship with Beats Audio. The cinema advert starring Emeli Sandé and producer...
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Absence of universal 4G to cost UK economy £120m
Online auction house eBay has published fresh research indicating that the absence of universal 4G coverage in the UK could cost the economy £120m in lost mobile sales by Christmas. eBay sites slow...
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YouView software upgrade commences roll out
New software for the YouView Humax box has now been released ahead of a roll out across all boxes over the next few weeks. The upgrade brings a host of capability enhancements to the TV software;...
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EE rolls out first advertising campaign across press and outdoor
The advertising campaign to support the roll out for mobile broadband network EE has begun to roll out. The campaign includes nationwide press advertising with double-page spreads being taken within...
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Napolina and Food Network UK join forces for month-long sponsorship deal
Italian food ingredients brand Napolina has announced a month-long TV sponsorship deal with Food Network UK. Part of Napolina’s wider £1 million brand campaign, the deal sees Napolina sponsor all...
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Halloween-themed poster supports Hovis' relaunched Seven Seeds loaf
To promote the recently relaunched Seven Seeds loaf Hovis has released a national Halloween-themed campaign. Created by JWT London the advert features the infamous Halloween pumpkin, which is in the...
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The National Trust works with 999 to get Britain walking
The National Trust’s Great British Walk has revealed its new identity and promotional materials created by 999. Following the agency’s appointment in 2010 999 has been working with the Trust to...
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Leo Burnett Group names new management team at ARC
Leo Burnett Group has created a new management team at its brand activation division, ARC. Ian Thomas and Michelle Whelan have been promoted to managing partners of the division. Thomas previously...
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Facebook shares drop 4% as Wall Street resumes in the wake of Hurricane Sandy
Wall Street resumed today after a two-day closure due to Hurricane Sandy, allowing Facebook employees the first chance to sell some of the 234 million shares which had been in ‘lock-up’. The first of...
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Former Faulds art director Lindsey Redding passes away
Highly respected creative Lindsey Redding has died following a battle with cancer, The Drum is sad to report. Redding, who was 52, had battled cancer since last August and reported his chemotherapy...
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PhotoVoice Auction of Exceptional Photographs returns for 10th year
The PhotoVoice Auction of Exceptional Photographs is to return on Tuesday 20 November. Hosted by marketing and technology agency LBi at the Atlantis Building, part of the old Truman Building, Brick...
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Crowd funding website Kickstarter expands to the UK
US based crows-funding website Kickstarter has launched in the UK, allowing inventors and developers to generate funds for their start-ups. The US branch has had notable investment projects including...
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The Creative Partnership joins aka Group
Film advertising agency The Creative Partnership has become part of the aka Group, an international agency which services the live entertainment, arts and cultural industries. The new partnership,...
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P2 Games continues expansion with new Peppa Pig app
P2 games has unveiled its latest app for the successful pre-school TV show, Peppa Pig Theme Park as it continues its expansion into the European market. This is the fifth app in the Peppa Pig series,...
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