The National Readership Survey has launched a new mobile and tablet app to better communicate its Print and Digital Data report.
Accessible to everyone in the industry, including non-subscribers, the tool gives access to readership data as well as total net reach for new brands. It also gives a demographic breakdown for gender, age and class as well as regional data contained in both print and PADD reports.
Incorporating a range of stats from newspapers, magazines and websites the latest figures show (amongst other things) that the daily print run of the Financial Times is 123,000, whilst 2,517,000 copies of the Sun are produced.
Mike Ironside, CEO of NRS said, “Following the launch of NRS PADD it was crucial for us to ensure that NRS continues to provide the industry with easy-to-use methods of accessing and using our data. The new mobile and tablet app allows media owners, buyers and planners to have NRS data at their fingertips wherever they are.”