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Film advertising agency The Creative Partnership has become part of the aka Group, an international agency which services the live entertainment, arts and cultural industries.
The new partnership, effective immediately, sees the two agencies join forces whilst still maintaining their own brand identities. The collaboration hopes to lead to an enhanced client offering, with each agency benefitting from the wider variety of resources, expertise and services.
The Creative Partnership and its clients now have access to aka’s services including specialist marketing, brand partnerships, media planning and buying, merchandise, design & production and sales analysis & research. The Creative Partnership is to integrate immediately with Connect, aka’s in-house digital and interactive specialists, further strengthening the entertainment marketing team.
Adam Kenwright, founder and managing director of the aka Group, commented: “This partnership marks the start of an exciting new chapter for aka and The Creative Partnership. This is a great opportunity to maximise the resources and talent of both agencies.”
Mike Devery, managing director of The Creative Partnership, added: “Our two agencies have so much in common, from culture to creative processes, and we are delighted to be collaborating in this way. Together we are able to offer an extensive network of offices and a staggering array of services, all of which we will both benefit from going forward.”
The partnership will also allow for aka to enhance its video and audio production capabilities with access to The Creative Partnership’s creative directors, in-house video suite’s and state-of-the-art editing facilities.
Of the partnership creative director of The Creative Partnership, Mia Matson, says: “There is real synergy and complimentary talent between the two companies which is a unique opportunity for us. The prospect of collaborating with Adam and the hugely talented team at aka, will enable us to develop even more exceptional campaigns for all of our clients.”
