Former CEO of TBWA\GGT and MRM London, Mike Cornwell, has been appointed CEO of the Institute of Direct and Digital Marketing (IDM).
The IDM began its extensive search for a CEO in March of this year following the passing of its founder and managing director Derek Holder.
Speaking of his appointment Cornwell commented: “Having known Derek, and worked with him and the IDM for almost its entire existence, I’m extremely proud to have the opportunity to carry on the Institute’s great work and the mission that makes it unique.
“The IDM has a 25-year heritage of developing forward-looking, leading edge training and development for marketers, while continuing with its tireless charitable work in Higher Education to ensure a stream of bright young graduates continues to enter and invigorate the profession.”
Chair of the IDM Trust, Caroline Worboys, added: “We’re delighted that Mike will be leading the IDM into this new and exciting era. He brings a wealth of experience and a vision that perfectly complements that of the existing management team.
“Having launched businesses and led some of the most successful marketing agencies in the UK, Mike’s strong leadership skills and deep understanding of the core disciplines of digital, direct and data driven marketing make him a natural successor to Derek Holder, who shared the same passion for learning and vision for the future.”
Cornwell takes up his new position on Monday 5 November and one of his first undertakings will be to chair the IDM’s 25th anniversary Annual Lecture with Forrester on Thursday 8 November.