Youth breast cancer awareness charity CoppaFeel! Has launched a nationwide cinema campaign to raise awareness of the condition, dubbed ‘CoppaFeel in the Dark.
Devised by the creative team at ais London the campaign features the voice talents of Matthew Horne, star of Gavin and Stacey, the piece will premiere in 500 cinemas from November.
The 30’ spot has been custom designed for the dark and intimate setting to encourage cinemagoers to coppafeel of their boobs by the cheeky narrator where Horne intones: “Oi, oi! The lights are down. It’s the perfect time for a quickie.
“Right stop fiddling with your popcorn. And put your hands to good use. G’on … give your boobs some attention. CoppaFeel!
“Even you sir in the back row with the moobs, you can do it too I mean I’m touching mine, whatever. The better you know them, the more likely you'll notice when something changes.
“All done? I’m still touching mine.”
Steve Stretton, Founding Partner at ais London, said: “The best creative work always happens when the client believes in you and you believe in the client. I like to think that’s the relationship we have with CoppaFeel!. And this latest piece of work is testament to that relationship. A simple, attention-grabbing thought that we’re both proud of.” `