Colour fashion watch brand Ice-Watch has been announced as the sponsor of new ITV prime time celebrity entertainment series, Your Face Sounds Familiar.
The deal was negotiated by ITV Commercial and Active International on behalf of Ice-Watch, and will include broadcast, online and mobile.
Paul Harry, sales and marketing director for UK Ice-Watch distributor Peers Hardy, said: “When the opportunity to sponsor Your Face Sounds Familiar arose, it was just too good to miss. Like Take Me Out, it’s a perfect match for the ethos of our brand – young, fun and fashion-savvy – and the ideal platform for launching the new Ice-Watch collections Ice and Ice-Party.
“Created by a specialist animation agency in Paris, the idents for Ice are original and exciting. Animations of the watches disco dancing illustrate their flexibility and slenderness in a fun and entertaining way. Creatives for the ever popular core collections Ice-White and Ice-Forever are eye-catching and colourful short videos, similar to those that proved so successful during our Take Me Out campaign.
“We are very happy to be working with ITV once again and are looking forward to celebrating another huge collaborative success.”
The show will challenge celebrities to perform as different iconic music artists every week before a panel of judges including Julian Clary and Emma Bunton.