Channel 5 and Very.co.uk unveil 360 click-to-buy product placement initiative...
A new series of Big Brother is set to launch tonight, and will see digital department store Very.co.uk promote its partnership with the Channel 5 show through product placement, with a 360 online...
View ArticleThe Drum daily jobs round-up: The Drum, C21, Stonor, Thales, The Little Black...
Today's jobs round-up brings roles for digital designers, web developers, project planners and search experts. The Drum is looking for a digital designer to take up a role with its expanding team in...
View ArticleDebenhams rolls outs non-airbrushed lingerie pictures to promote positive...
Debenhams has begun to use un-airbrushed lingerie photography to promote its range in what it claims as a commitment to promoting positive body image. The high street retailer has claimed that it has...
View ArticleLEGO releases Star Wars video featuring Luke Skywalker and Darth Vader...
LEGO has released a Star Wars themed video to celebrate Father’s Day, featuring a seemingly bonded Luke Skywalker and Darth Vader. The advert depicts the at odds father and son (sorry to those who...
View ArticleBBC Worldwide unveils Walking with Dinosaurs iPad app voiced by Stephen Fry
BBC Worldwide has unveiled new iPad app Walking with Dinosaurs: Inside their World, voiced by Stephen Fry. Fry said: “I’ve been involved with a few apps and games and other digital doodads, but none...
View ArticleLG works with BeOn for branded content campaign as it integrates Realeyes...
LG has become one of the first brands to integrate BeOn, AOL’s global branded content business, for its ‘So Real It’s Scary 2’ campaign’s branded video content. BeOn now offers biometric tracking to...
View ArticleGenes Reunited returns as headline sponsor for third season of ITV1's Long...
Family history website Genes Reunited is to renew its relationship with ITV1’s family reunion show ‘Long Lost Family’ as it returns for a third season this summer. The deal is part of Genes Reunited’s...
View ArticleIsuzu makes light work of 3.5 tonnes with D-Max launch campaign from BJL
Isuzu has engaged BJL to create a campaign driving sales and awareness of its new D-Max model. The creative, advertising and communications agency has used the model’s improved pulling power as the...
View ArticleIce-Watch announced as sponsor of ITV’s Your Face Sounds Familiar
Colour fashion watch brand Ice-Watch has been announced as the sponsor of new ITV prime time celebrity entertainment series, Your Face Sounds Familiar. The deal was negotiated by ITV Commercial and...
View ArticleThe Times leader questions where the BBC fits into Harriet Harman's 15% media...
Deputy Labour party leader Harriet Harman has come under the scrutiny of The Times' leader after calling for a 15 per cent media ownership cap to stop companies feeling that they are "above the rule...
View ArticleCube3 announces the appointment of Richard Whitehouse as head of digital
Cube3 has named Richard Whitehouse as head of digital. Whitehouse joins Cube3 from HGA where he held the same role; he brings with him 10 years’ worth of development experience and has both a holistic...
View ArticleCarat's Jones joins Boutique Media to head up new digital division
Leeds-based Boutique Media has appointed the former head of digital at Carat North, Elliot Jones, to spearhead the launch of the agency’s new digital media division, Boutique Digital. The integrated...
View ArticleGlobal Radio lodges appeal against Competition Commissions ruling to sell off...
Global Radio has revealed it is to appeal the Competition Commissions ruling that it must sell off radio stations in seven markets following the takeover of GMG Radio last summer. The Competition...
View ArticleEasyJet wins Grand Prix at MOMA Awards 2013
EasyJet Mobile’s Mobile Travel Technologies has won the Grand Prix at the inaugural Marketing on Mobile Awards (MOMA) while MediaCom has been awarded the Chairman’s prize for its driving education and...
View ArticleGoogle, CodeAcademy and Mozilla back UK efforts to combat digital skills gap...
Iniatives are springing up across the country in an effort to skill up the future generations of digital workers amid industry concerns of a skills gap crisis without increased investment into...
View ArticlePaddy Power's Roller Casino strikes five-month sponsorship deal with Sky...
Real-money casino app for iPad and iPhone Roller Casino has announced a five month sponsorship deal with Sky Sports News’ ‘Through the Night’ programming. From Monday 1 July Roller Casino will be the...
View ArticleThe Chip Shop Awards 'creates an environment where creativity can shine' says...
“I love the chips because you get a brief that allows you to do what you want and it creates an environment where creativity can shine as it’s not restricted by budgets and by the brand,” said Fiona...
View ArticleTV ratings body BARB to track online viewing across all devices
BARB is to measure all TV viewing across multiple devices from August – a first for the TV ratings body. The move will see the body provide the first official measurement of the number of viewers...
View ArticleLIDA announces Louise Whitcombe’s return to the agency as chief operating...
Digital and direct agency Lida, part of the M&C Saatchi group, has announced that Louise Whitcombe has returned to the agency to take up the position of chief operating officer. Whitcombe left her...
View ArticleMOMA ceremony pictures: the night as it happened
Last night, the award ceremony for the first ever Marketing on Mobile Awards (MOMA) took place, with EasyJet picking up the Grand Prix. Here we take a look at some of the photos from the night. The...
View Article