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Mumsnet becomes Minionsnet as part of integrated advertising campaign for...
Mumsnet is set to launch an integrated advertising campaign to promote Despicable Me 2 on Monday 24 June, which will include a logo takeover. The yellow Minion characters from Despicable Me are set to...
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Tetley Tea unveils design for Estate Selection sampling packs
Tetley Tea has revealed the design for the sample packaging of their Estate Selection range of teas, developed by Media Alive. Tasked with creating the sample packs to promote Tetley’s latest tea...
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"Incredibly awkward and strangely compelling": Russell Kane stars in new...
Russell Kane took to the streets to find out what makes the British public smile as part of a new campaign from Barclaycard Unwind, the entertainment platform that makes enjoying entertainment easier...
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Nominet Trust and Founders Forum For Good launch fund for tech-based social...
Nominet Trust and Founders Forum For Good have announced the launch of a Social Tech, Social Change fund to provide finance for entreneurs with tech-based business ideas which contribute to tackling...
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Macmillan Cancer Support picks Neo@Ogilvy for UK digital media brief
Macmillan Cancer Support has appointed WPP-owned Neo@Ogilvy to handle its UK digital media business following a competitive pitch. The Drum has learned that the deal will see Neo manage all digital...
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Barclays LifeSkills signs week-long ITV deal to promote work experience...
Barclays education programme and work experience matching service LifeSkills has partnered with ITV for a week-long campaign following two young people undertaking work experience. As part of...
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Yahoo to reset inactive accounts and put IDs back up for grabs
Yahoo has announced email and product IDs which have been inactive for at least 12 months will be reset and put up for grabs again as the site continues to revamp its offering. From mid-July users can...
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Ad of the Day: Doritos - I Love Rock N Roll
This 60" version of the Mariachi-oriented Doritos ad brings a little extra pizazz to the proceedings. The South American carnival atmosphere has fun visual references to the rock'n'roll era, and at...
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Dulux and Malibu among first to make most of Facebook hashtags with...
Dulux UK and Malibu pre-empted the launch of the Facebook hashtag on Wednesday with a stream of prepared content for the big moment. AnalogFolk, which manages the social networking pages for Dulux UK...
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Carte Noire unveils new TV creative as part of £1.3m UK marketing investment...
Super premium coffee brand Carte Noire is poised to launch a new advertising campaign featuring its Wholebean Instant product, Carte Noire Instinct, on Saturday 15 June as part of its £1.3m UK...
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EE faces the music on Twitter following Glastonbury ticket competition fail:...
EE is facing a backlash on Twitter after running a competition offering winners tickets to Glastonbury, but instead providing TicketMaster vouchers. Unhappy winner Terry Finnegan took to Twitter to...
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Refresh for Fruity Pops brand retains well known wrapper design
Lollipop brand Swizzel Matlow has refreshed the packaging design for its well known Fruity Pops product. The Market Family provided the fresh designs, maintaining the spotted lolly wrapper but...
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Ocado affiliate account snapped up by Commission Junction following Google...
Online grocery firm Ocado has signed with Commission Junction ro launch a UK wide affiliate programme, following the closure of Google Affiliate Network earlier this year. The Ocado affiliate account...
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Facebook hashtag reactions: Cake, Whynot, RadiumOne
Following the news that Facebook has rolled out clickable hashtags, something which some marketers have already taken advantage of, The Drum catches up with some agencies to find their views on what...
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Popular Facebook game Pet Rescue Saga launches on mobile and tablet
Games company King has announced its popular Pet Rescue Saga game has been adapted for mobile and tablet, available on Apple and Android devices. The game has been a top 10 hit on Facebook and has...
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Code Computerlove plans second office on back of 'record growth'
Manchester digital agency Code Computerlove has reported record figures for the first half of the year, paving the way for it to open a second office. The agency, which recently relaunched its website...
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DC Thomson appoints Highlight PR to mark The Beano's 75th anniversary with...
DC Thomson has selected Highlight PR to handle a consumer PR campaign for The Beano promoting its range of licenced products and the 2013 Annual during the comic’s 75th anniversary year. The...
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Robinsons launches summer Wimbledon marketing activity
Robinsons is preparing for its annual part in Wimbledon as official soft drink supplier with limited edition Wimbledon bottles and a number of prize offers. The activity will be supported by...
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Anglian Home Improvements offers one lucky winner the chance to take home...
Anglian Home Improvements has revealed a competition with the lucky winner taking home Google Glass. The prize means the competition winner will be one of the first to enjoy Google Glass, the hotly...
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Silverstone names Pancentric Digital as online partner
Motorsport destination Silverstone Circuit has engaged integrated agency Pancentric Digital as its new online partner. The appointment comes after Pancentric Digital pitched for Silverstone’s new...
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