In this attractive and evocative 60" spot, a cheeky little boy releases a cow from the pasture in order to 'rescue' it and earn himself a yogurt-based reward from his mum. The style and look of the ad make it appear far older than it is, but when his mother's mobile phone rings, we realise this is the present day after all.
Agency: Abbott Mead Vickers BBDO
Creative: Richard Baynham / Ian Gabaldoni
TV Producer: Ally Mee
Production Co: HLA
Director: Simon Ratigan
Producer: Tim Daukes
Photography: Karl Oscarsson
Production Designer: Marco Puig
Post Production: The Mill
Grading: AMV Digi-Lab
Editing House: The Quarry
Editor: Bruce Townend / Ed Enayat
Audio: AMV Audio Suite
Sound Designer: Will Cohen