Veteran’s charity Stoll has worked with integrated brand design agency bluemarlin to launch Forces Sauces, a range of table sauces that support vulnerable and disabled ex-Servicemen and women across the UK, as well as those currently serving.
Bluemarlin was tasked with creating the new identity for the condiment brand that marches into retailers this month in two of the nation’s favourite flavours – Corporal Ketchup and Brigadier Brown. Six pence from each bottle sold will be donated to Stoll and The Royal British Legion.
Inspired by Bob Barrett who joined the Army in 1967 and was diagnosed with cancer in 2004, Forces Sauces is Barrett’s way of saying thank you to Stoll after opening its doors following his diagnosis.
In 2005, Barrett opened The Beef Kitchen, serving hot roast meat baps at Stoll’s entrance gates and in 2008 he founded Pryors Bank Café, an eatery run by Veterans. It was in 2009 Forces Sauces was born out of a virtuous circle designed to create opportunity.
Kate Gay, Forces Sauces’ brand director, commented: “Forces Sauces is founded on a personal and heroic story, and it is the spirit it captures that makes it such a unique brand. Bluemarlin championed the brand, bringing it to life and crafting its distinctive uniform. Thanks to the agency’s creativity and vision, Forces Sauces’ dreams of mainstream retail have become a reality.”
As well as working on the brand creation including 2D/3D packaging, tone of voice and commercial realisation, bluemarlin also helped identify a manufacturing partner and engaged its clients to do the work pro bono. Forces Sauces boasts an iconic, proprietary ‘soldiering’ structure with military style graphics and punchy on-pack copy. The colour scheme picked also reflects that of the British Armed Forces.
Bluemarlin CEO Andrew Eyles, added: “Forces Sauces is the kind of project that we at bluemarlin love to do: branding that brings about positive social change through creativity. The packaging encapsulates Bob Barrett’s determination and entrepreneurial grit. We hope it becomes a staple on every British table, a proud tribute to the true heroes who serve our country.”