Sudocrem has turned to The Minimart for a fresh approach to targeting its traditional core Mum audience by reminding them that Sudocrem is always there for all of life’s little dramas.
Airing from this week, the 40” creative features two imaginative eight year old boys, Alfie and Mitch, sitting around the kitchen table exaggerating and competing with one another over stories of past incidents involving giant snowmen, space hoppers and bouncy castles, with ad itself paying homage to the famous Jaws scene where the central characters compare scars.
“We were excited with the charm of the creative idea and are confident that this will be successful in moving the brand forward,” commented Nick Lang, senior product manager at Sudocrem.
Always in the background of the ad is Mum’s ally against Alfie and Mitch’s little dramas – Sudocrem.
Ed Chilcott, creative partner at The Minimart, added: “Being part of repositioning such a latently loved and respected brand as Sudocrem was the perfect brief. The campaign aims to reposition Sudocrem as a brand, not just a nappy rash cream, while demonstrating its personality through the humour and charm of the two boys performances.
"We look forward to a long and creative partnership with the Sudocrem team.”