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Sudocrem positions itself for life's 'little dramas' in new campaign from The...
Sudocrem has turned to The Minimart for a fresh approach to targeting its traditional core Mum audience by reminding them that Sudocrem is always there for all of life’s little dramas. Airing from...
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Pret A Manger reveals new mobile site delivering contextual experiences based...
Food chain Pret A Manger has unveiled its new mobile site designed and built by digital agency Essence. The new mobile presence seeks to act as a natural extension to the brand’s in-store customer...
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Katie Piper rumoured to be new face of M&S
Images taken from the shoot of a new advertising campaign for Marks & Spencer suggest that acid attack victim Katie Piper is the new public face of the retailer. Starring alongside Helen Mirren...
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Guardian blogger Roy Greenslade apologises to Nigella Lawson and Guardian...
Respected Guardian blogger Roy Greenslade has released an apology following a blog post on the incident between Charles Saatchi and Nigella Lawson, saying he is "mortified" that his blog could have...
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Aviva aims to debunk driving stereotypes with social media campaign from Dare
Aviva has selected Dare to launch a national social media campaign in support of its smartphone app, Aviva Drive, which offers safer drivers a better deal on their car insurance. The social media...
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Global advertising market forecast to grow 3.5% in 2013
A survey of the global advertising market by ZenithOptimedia has painted a picture of steady recovery after concluding that growth is likely to hit 3.5 per cent in 2013, followed by 5.1 per cent in...
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IAB research suggests retailers are struggling to grasp the potential of...
Fresh research conducted by the Internet Advertising Bureau suggests that retailers are struggling to become mobile and tablet ready with just eight per cent of the UKs top 50 retailers (ranked by...
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Universal Pictures promotes Despicable Me 2 with pan-European interactive OOH...
To promote the theatrical release of Despicable Me 2 Universal Pictures has mounted a mobile controlled, personalised, geo-specific digital out of home campaign spanning five European territories....
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BlueGlass acquires Spades Media
BlueGlass has acquired performance marketing agency Spades Media in a move which will take Spades Media founder Jim Banks and his team of staff over to Blueglass to create a new biddable media team....
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The Agency rewards 36% growth with new executive appointment
Media firm The Agency, currently ranked 45 in the Drum’s UK’s Top 100 Agencies, have promoted planning director Matt Rees to Agency partner following a 36 per cent increase in gross profit....
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Waitrose launches gardening channel with brand ambassador and TV gardener...
Waitrose is venturing into the great outdoors with the launch of a gardening TV channel this week. The new channel will feature Waitrose’s own ‘secret garden’ at the Leckford Estate in Hampshire which...
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Frank PR aids brewers in battling alcohol stereotype with ‘Let There Be Beer’...
Consumer relations firm Frank PR is aiding brewing industry leaders to combat negative perceptions regarding beer consumption in the UK with a new campaign called ‘Let There Be Beer’. The initiative...
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People urged to Silence The Troll in their lives with some V-Hab in V Energy...
Energy drink brand V Energy is relaunching the brand with a campaign urging people to direct the trolls in their lives towards some V-Hab recovery and silence them with positivity. Created by Albion...
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Sainsbury's adopts British Board of Film Classification ratings for video on...
Sainsbury's video on demand platform has adopted British Board of Film Classification (BBFC) ratings, giving parents more controls over protecting their children from unsuitable content. Sainsbury's...
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Samsung exposure to be boosted by World Rowing Cup 2013 sponsorship
The Samsung Electronics brand will be boosted by its broadcast exposure to an anticipated audience of six million as a result of the electronic giant’s sponsorship of the World Rowing Cup 2013. One of...
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Strutt & Parker appoints Total Media to handle SEO
Property partnership Strutt & Parker has announced the appointment of Total Media to handle its SEO activity and drive online visibility. The agency, which currently manages Strutt & Parker’s...
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Lavazza serves up 'New Traditions' with Wimbledon sponsorship deal
Lavazza has been announced as the official coffee of the Wimbledon for the third year running. Under the deal Lavazza will be available to spectators, as well as to athletes and staff, and even those...
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Toxic magazine releases two apps to complement print and online platforms
Toxic magazine, a three-weekly publication for teenage boys, has launched its first two apps games on iPad and iPhone in a bid to reward readers and raise the brand’s exposure. As part of a campaign...
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The TV is stolen, my dog is related to the Queen’s corgi and my pants are in...
TV Licensing has released a series of animations, based on real excuses given by households which have not paid their licensing fee. Created by Scottish animation collective White Robot, the series of...
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Microsoft releases ‘Ad Pano’ a new ads in app solution for Windows 8
Ad Pano, a new way to implement ads in apps similar to Apple's iAd, was released in the UK and the USA today, with the intention of it being in use with all Windows 8 computers in the future. The...
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