BlueGlass has acquired performance marketing agency Spades Media in a move which will take Spades Media founder Jim Banks and his team of staff over to Blueglass to create a new biddable media team.
The two companies already have a number of clients in common and Spades Media clients, including Truly Travel, will move across.
Managing director of BlueGlass, Kevin Gibbons, said: "We believe that you can no longer operate digital marketing effectively in silos, so this is an acquisition of key people to allow us to combine skillsets to offer a full set of paid, earned and owned media services as an all-in-one digital strategy.
"Content marketing, SEO and biddable media are just some of the services our clients have been demanding from us. By acquiring Spades media, we are now able to provide a complete in-house solution to our existing and future clients and ensure that brand values are delivered consistently across multiple distribution channels."
Jim Banks added: "After 14 years of leading-edge digital marketing I was looking for the next big challence and the acquisition by Blueglass UK helps widen the footprint of services we can offer premium brands from our bigger resource and knowledge pool, and together we can work towards the creation of the UK's leading digital marketing agency."
Spades Media was founded in 1999 to capture demand for RTB/programmatic and performance-based PPC management and moved from consulting to campaign management and delivery.
Recent client wins for BlueGlass include Healthspan, Momondo and vinspired.