Lavazza has been announced as the official coffee of the Wimbledon for the third year running.
Under the deal Lavazza will be available to spectators, as well as to athletes and staff, and even those forming the world’s most famous queue at the Lavazza Q Café.
To support the partnership Lavazza is launching an online competition offering the chance to win a host of prizes including Wimbledon tickets. To take part consumers must create their perfect match between Lavazza coffee specialities and contemporary British traditions.
Lavazza is also hosting an expanded blogger challenge with 15 food, lifestyle and fashion bloggers who will be encouraged to engage with their followers about Lavazza and their ‘New Tradition’ for the chance to attend Wimbledon as special guests of Lavazza, the top blogger will also win a luxury trip to the home of the brand, Turin, Italy.
Lavazza VP Giuseppe Lavazza will be visiting from Italy with members of the Lavazza family to host a round table discussion on 26 June, with a number of tennis celebrities.