Property partnership Strutt & Parker has announced the appointment of Total Media to handle its SEO activity and drive online visibility.
The agency, which currently manages Strutt & Parker’s media planning and buying, including PPC, will help to grow the property partnership’s online reach and profile.
Strutt & Parker’s head of digital marketing, Kiersty Long, said: “We have long recognised buyers’ reliance on social endorsements and online and mobile search to help inform their purchasing-decisions. We want to ensure that Strutt & Parker is at the forefront of any decision-making process and the best way to achieve this goal is through holistic SEO activity that also benefits from above the line activity.
“We were impressed with Total Media’s SEO offering as well as the transparency and insight of their analytics reporting. We are delighted to be furthering our marketing and media work with Total Media.”
Total Media’s SEO team will work in collaboration with Strutt & Parker’s internal PR and social teams to grow the estate agent’s website authority, and will start immediately.
Total Media’s head of SEO, Yesmin Celis, added: “We know from external studies and our own analysis that buyers increasingly start the house hunting process using both online and mobile search, before moving on to local maps and social media channels towards the end of their search.
“Local optimisation is key for Strutt & Parker, so for them it’s about continuing to develop and optimise quality content so we can target and reach these users at precise points during their user journey.”