The Exchange Lab has announced the appointment of Fay Miller to the newly created position of marketing director.
Miller was previously marketing manager at the Adconion Media Group, where she oversaw rebrands and launches, and before this held the role of strategic planning manager at Mirror Group Newspapers.
At The Exchange Lab Miller is responsible for establishing the marketing structure as part of the management team in the UK, with Clare Parker also appointed as marketing executive.
Miller said: “The Exchange Lab has taken a multi-platform approach since its launch, investing in its product, people and technology. It’s an exciting time to join as it takes DataLab, its proprietary analysis engine, to market. This has incidentally coincided with announcements from both Vivaki AOD and Xaxis that they are switching their focus to multi-platform. Digital is an evolving space and The Exchange Lab is an exciting company. It has media veterans James Aitken and Tim Webster at the helm driving forward a strong company vision which I am very much looking forward to being part of.”
Her remit includes an overhaul of the full complement of marketing collateral, the appointment and oversight of a PR agency and setting up a marketing team.